You don’t hear of many people getting into photography for the money. It’s more common to hear that people decide on the industry because they have a love for connecting with people and a passion for creating. We pour our heart and soul into what we do, so it’s natural to be emotionally tied to our work.
Our portfolio is a place where we can highlight not just great images, but the work we feel most proud of. However, I commonly see very talented photographers making crucial mistakes when it comes to selecting the photos for their portfolio. And trust me, you don’t want to fall victim to the same pitfalls!
4 BIG Mistakes You Are Making With Your Portfolio
#1 – Not showing what you WANT to shoot
This one is tricky because you might feel like you’re stuck in a rut and showing the same type of client in your portfolio which subsequently attracts (you guessed it) the same types of clients. Instead of feeling discouraged, take ownership of curating a portfolio that will appeal to your dream clients.
Do you want to work with couples who are attracted to high-end details for their wedding? Take the extra time to style details in the weddings or sessions you already have on your calendar. Want to work with clients who aren’t afraid of adventurous or non-traditional locations? Curate a list of inspiring or off-the-grid locations that have great landscapes and will help you create eye-catching images. When you decide which images to pull for your portfolio, remember that you are choosing images for your future clients – not your past. Choose wisely.
Bonus Tip: If you need help building a styling kit, click here.
#2 – Not Putting Your Strongest Work Front and Center
Did you know that you only have 2.7 seconds to catch someones attention once they land on your website or social feed? Yep – our attention spans are that short. More reason why your best work needs to be at the beginning of your website and the top of your portfolio – not lost under copy or your most recent shoot.
#3 – Not Fine-Tuning Each Photograph
Put in the extra time and effort to make sure every image on your portfolio is truly the best of the best. If you have distracting elements in the frame of an otherwise striking image, crop it out! I’m not suggesting you go crazy with Photoshop, especially if that’s not the level of editing you regularly provide to your clients. But, make the effort to fine-tune each image to best of your ability and then highlight your favorites in your portfolio.
Bonus Tip: Want to know 5 easy ways to elevate your photos? Click here.
#4 – Showing Too Many Photos From The Same Client
We all have those shoots and weddings that are blow-your-mind gorgeous. Maybe it’s that the lighting was perfect and the styling was on point which made it so you couldn’t manage to get a bad shot.
Here’s the truth about those shoots or weddings though – if you show too many of them, your potential clients will think you have very limited experience. It’s important that your portfolio displays a variety of clients so that it’s clear that you’ve photographed more than just a handful of sessions or weddings.
Bonus Tip: New to the industry? Click here to read about how to get started as a photographer (including some portfolio tips).
Are you feeling overwhelmed? Don’t get down on yourself – even if you’ve fallen victim to these pitfalls. Knowledge is power! Now that you know, carve out some time to critique your current portfolio and make necessary changes.
Interested in having me review your portfolio? Click here to set up a consultation.