Update: I now have a separate website showcasing my branding work that is also full of tips and resources for clients looking for brand photography. You can check it out by visiting www.brandingbykaysha.com.
I “officially” launched my Lifestyle Branding services a few weeks back. I put the word officially in quotation marks for good reason. It’s because I’ve been offering this service for quite some time – and realized that I loved it so much that it deserves to be a standout service (you can check out more here).
But here’s some real talk – launching proper Lifestyle Branding services because I love it is one thing, but if I’m being honest there is more to the story. I’m ready to do more of this type of photography because – well – you are asking for it!
Business owners want to capture their brand and their beautiful office spaces that they’ve worked so hard to create. Booking the session is the easy part – prepping for the session, on the other hand, can feel quite daunting!
For that reason, I’ve pulled together my top five tips on how to prepare for your Lifestyle Branding session.
How to Prepare For Your Lifestyle Branding Session
#1: Let Your Wardrobe Shine
A Lifestyle Branding session is the *perfect* time to flex your style! And, since you most likely won’t have your kids or partner on hand — you’ll have time to actually change your clothes and have fun with it! I recommend coming to your session with 3-4 outfits (and don’t forget the accessories — more on that later). I’m also a big fan of layers — scarves, jackets, hats. They can all add to a polished finished look. Whatever you chose to wear, make sure it reflects both your brand and your personality! If you’re having a hard time choosing, just holler at me — I’m here to help!
#2: Bring Your Strongest Color Game
If you had to assign your brand a color – what would it be? Now, how are you going to translate that into your lifestyle branding session? Here’s my advice – don’t be afraid of bold shades or interesting patterns. If it looks good on you, fits your brand and your location — go for it! A branding session is a great opportunity to bring your A-game in the color department.
#3: Location. Location. Location.
Do you have a funky office space to highlight? Or maybe you work virtually from your sofa and you need help scouting locations for your shoot. Either way is fine and we can work with it. The most important thing is choosing a location that fits your brand, your personality and, your vision. Let’s choose something that represents your business in the best light so the world can see what you’re all about!
Bonus Tip: As you can imagine, your location and your wardrobe choices go hand in hand. Shooting in an upscale kitchen? Bring on the heels! Is your biz more downtown art scene chic? Colorful flats, bold midi dresses, and fun sunnies can totally work!
#4: Back To Accessories (they are that important)
Lifestyle Branding sessions provide a unique opportunity. Sure you can turn up the heat with fun wardrobe accessories like chunky necklaces, layered bracelets or vintage earrings — but don’t forget about other accessories for your space. Will I be shooting you in your art studio? What about some rustic easels and paint supplies. Am I meeting you at your industrial office space? Bold coffee mugs and succulents in white pots can add that polished touch you’ve seen in other photo spreads.
#5: Pamper Yourself
Getting professional photos of your brand might feel like a financial indulgence — but don’t skimp when it comes to getting yourself physically ready for the shoot. Afterall, you’ve worked hard for the money – right??! For any shoot – I always recommend getting your hair, makeup and nails done. These small, professional, touches can go a long way in the finished product. And, besides, you deserve it (and more)!
Now you’re ready to really knock your Lifestyle Branding session out of the park! I can’t wait to work with you! Ready to schedule your session? You can contact me here.